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factor10

During early 2007, I was involved in starting a new company - factor10. factor10 was started by Jimmy Nilsson, Lennart Ohlsson and myself. The best thing with starting a company with the guys is that even though I’m now up to one and a half decade of working and exploring this field, I’m the rookie. It took the advice that one of my old jazz guitar heroes, Pat Metheny, always gives: “Always be the worst guy in every band you’re in.”

factor10 got a very good start and we soon realized we needed to expand, and I’m very glad that Andreas Brink joined us during the autumn. When Andreas started, we also needed to go looking for an office in Gothenburg and we just recently moved into very a nice one, right in the heart of the city.

Many of you already know this since we do a lot of public speaking, but I haven’t actually blogged about it and announcing it here seems like a good first post of 2008.

When out speaking or talking to people about factor10, I’ve noticed that there are a couple of recurring questions and assumptions about what we do. These two questions actually takes some explanation to answer, so I thought I’ll do my best to try to describe them here in two upcoming blog posts. One is about what’s important in software development and one is about roles.

But now you at least know about factor10 if you didn’t before. I’m having a great time and I learn new things every single day!